booking.com

Estimated worth, traffic, and health report. Directional estimates, benchmarked against competitors.

Estimated worth & traffic

DataForSEO Labs · US
Estimated worth
$1.0B+
directional
Monthly visits
72.0M
organic, est.
Monthly value
$211.3M
traffic value
Ranking keywords
2.7M
organic, US

Valuation method: Regressive 4–21x of estimated monthly organic traffic value (DataForSEO). Estimates are modeled and approximate — use them as a benchmark, not a precise appraisal.

Domain health

Registration (WHOIS)

Age
28.2 yrs
Created
1998-04-17
Expires
2027-04-16
Registrar
MarkMonitor Inc.

SSL certificate

Status
Valid
Expires
2026-10-30
Days left
125
Issuer
DigiCert Inc

DNS & email

A records
4
Nameservers
4
MXSPFDMARC

Questions about booking.com

How much is booking.com worth?

booking.com is worth an estimated $1.0B, a directional figure based on regressive 4–21x of estimated monthly organic traffic value (dataforseo). Treat it as a benchmark for comparison, not a formal appraisal.

How much traffic does booking.com get?

booking.com gets an estimated 72.0M organic visits per month (modeled, US Google data from DataForSEO Labs). This is directional, not exact analytics.

Is booking.com secure (SSL)?

booking.com has an SSL certificate issued by DigiCert Inc, expiring in 125 days (2026-10-30).

How old is the booking.com domain?

booking.com was registered 1998-04-17, making it about 28.2 years old, registered via MarkMonitor Inc..

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Report generated 2026-06-28 · cached 24h.